Released on: December 7, 2007, 9:18 am

Press Release Author: Alison McNeill

Industry: Internet & Online

Press Release Summary: Tremendous growth market represents direction of online
entertainment and transforms people into network producers

Press Release Body: NEW YORK - Dec. 7, 2007 - Magnify.net, a peer-driven online
video discovery and broadcast channel for people, groups and businesses, today
announced their use of Amazon Simple Storage Service (Amazon S3) to host its rapidly
growing online video curation platform.

Currently delivering more than 12 million page views per month and serving over
20,000 high-quality user-generated content publishers, Magnify.net is the fastest
growing video platform on the web today.

Unlike typical social networks that host video and connect people, Magnify.net turns
couch potatoes into content curators by giving them the tools and resources to
discover, review, organize and broadcast themed video with others - regardless of
where it's hosted. Videos can be easily collected from other networks or uploaded
directly to Magnify.net and aggregated into one action-packed, topical channel.
Users can fully customize their channels to reflect their personal or corporate
brand as well as share ad pages through the Magnify Ad Network to also monetize
traffic.

\"We are focused on ingesting, transcoding, and delivering Flash video. We tested a
number of CDN\'s, and then decided that Amazon S3 provided the scalability and
delivery performance that we needed," explained Magnify.net CTO Simon Cavalletto. \"I
thought of Amazon S3 as a solid back end solution for storage, but I was surprised
at the scalability, performance and transparency of its solution for video.
Magnify.net expects to offer more video solutions to our partners and Amazon S3
provides the scalability and reliability to do that.\"

"Magnify.net highlights an innovative use of Amazon S3 to provide users with a
powerful video collection and monetization platform," said Steve Rabuchin, Amazon
Web Services Director of Developer Relations. "Magnify.net is a great example of the
ability for companies to deliver video at web-scale with minimal up-front cost using
Amazon S3."

Unlike many sites that search of a vast numbers of video, Magnify.net lets its users
tailor their video channel for their own interests and those of their target
community. The Magnify platform searches, sorts, and delivers video based on a
site's unique interests - and allows owners to review and approve only the video
that meets their content and quality criteria. It also gives network administrators
the tools to discover and integrate Web video and analyze visitor statistics and
activities to get first-hand information in order to improve the visitor experience.

About Magnify.net
Magnify.net team is led by CEO Steve Rosenbaum, one of the early innovators in the
use of small format video, and user-created video. Rosenbaum created MTV Unfiltered,
the first series produced entirely by viewers, and directed the multi-perspective
feature Documentary 7 Days in September. Magnify.net has been financed by its
founders, Venture Capital firm Next Stage Capital, New York Angels, and Active
Angels Investors, and a group of private individuals. More information can be found
at www.magnify.net

Media Inquiries:
Alison McNeill
FutureWorks PR
Alison@future-works.com
408-428-0895 Ext. 112

Amazon Media Hotline:
206-266-7180


Web Site: http://www.future-works.com

Contact Details: Alison McNeill
FutureWorks PR
Alison@future-works.com
408-428-0895 Ext. 112